SHOW NOTES ::
We all want more money for our music projects, right? That's what so many of us DIY musicians need to get our creative ideas off the ground. But, there's nothing more frustrating than having an EP or even album's worth of songs ready to record, but no money to do it.
The good news is there are pots of funding out there to help you. The bad news is so many DIY musicians don't fill out their funding applications with confidence and clarity.
This week, I took part in my first PRS Foundation funding decision panel and so I thought it was a perfect time to feedback to you my top three tips for applying for funding for your next music project.
Before we get started, grab your FREE Album Release Roadmap here >> It has all the tips and checks I wish i'd had when I was first starting to release my music over 10 years ago.
So, let's do this!
1. GET CLEAR ON THE FUNDING CRITERIA
It's so, so tempting to just bung a load of applications in left, right and centre when you're really excited (or nervous) to get a music project off the ground. But what's really important is that you truly understand the funding criteria, and then respond to this throughout your application.
"What do you mean by funding criteria Isobel"? I hear you say.
By this I mean what they have said they're looking to fund and also, crucially, what they won't fund too. So, perhaps it's a funding pot that's set up to fund female musicians in Canada - guess what - your application will have to demonstrate that that's what you are. Likewise, if a funding pot is set up to help musicians have time to write new music, they're likely not going to respond well if you apply for recording equipment.
Get clear on the criteria and tailor your application accordingly.
2. BE STRATEGIC
A lot of the time, musicians will apply for funding as if this is the only way their project will get off the ground, but this doesn't reflect well on your strategy as a musician or project manager (spoiler alert - you are both, amongst other things).
What else will you be doing to make this project a success, before, during and after the project has finished other than crossing your fingers that the funding fairies wave their magic wand.
It's totally understandable that you feel this money would be a big deal, but your application will be so much stronger if you are also resourceful and imaginative with other pathways and options too.
3. BE DETAILED
In a funding application, focused, appropriate detail is your friend! Notice how I said focused, appropriate detail - not paragraph upon paragraph about anything and everything that isn't necessarily relevant to this funding decision - remember tip 1 about the funding criteria - always come back to that.
So if you say in your application that this funding will help grow your fanbase, for example, describe exactly why and how this will happen. Is it because you'll be using some funds for targeted facebook advertising? Will you be funnelling some of it into some training in online marketing? Perhaps it's because you'll have new music to gig and promote online, boosting your social media activity? Be specific and detailed - don't just make big sweeping generalisations.
So, there we have it - my top three tips for writing a successful funding application for your next music project. Once you master this process you'll find it way easier.
And as a final little bonus, don't underestimate the clarity and confidence you will get for arranging a chat in person or on the phone with someone from the grant provider you're applying to. They will usually be very happy to chat through your application.
Remember to grab your FREE Album Release Roadmap here >> This could really help with your strategy in your next funding application as well as making your next release a success.
And if you love these videos and you're a female identifying musician, join The Female DIY Musician Tribe on fb >> It's a private group exclusively for womxn in music! xxxxx